An Entrepreneur's Journey Assignment Example | Topics and Well Written Essays - 750 words

An Entrepreneur's Journey - Assignment Example Both her personal and business life need maximum and equal attention. Simi will have a difficult time during the transition as first she has to find an appropriate house for the family, and one that she can afford. Her husband is dealing with the housing issue, but it has an effect on the family and their finances. In addition, she has her children’s education to worry about, as the move to Lagos will necessitate them to change school. Finding this a good school for the kids to settle is another challenge. The moving process will have a huge effect on the family as it involves many changes to their personal and professional lives. The children will have to change schools and the environment they have been used to. Simi and her husband will also have to adapt to the new personal and business environment they will now be exposed to (Davis and Spence 5). The move to Nigeria presents a new challenge to the survival of the business, which is only 2 years old. Simi had to put in measures that will ensure the survival of the business even without his husband’s presence throughout the year. She has to have a strategic plan on the sustainability of the business in both the long-term and short-term. To safeguard the survival of the business, Simi has taken several steps. The first step has been to ensure that she will find time to take care of the business by being there for 4 months in a year. This will give her the opportunity to deal with the company issues and assess the progress in her absence. In addition, she will keep constant communication with Feyi to help her in the day-to-day running of the business. Simi and Feyi have hired a marketing consultant to help them articulate the story to the media and public in general. This is a step to help the business gain more recognition and extend its outreach to more potential clients. This will help grow the business and ensure its